74 East Advisory

— Fractional Controller & Advisory Services · US Freight & Logistics

The controller team built for serious freight operators.

We provide fractional controller and financial advisory services to US asset-based truckload carriers, 3PLs, brokerages, and dispatch agencies from $10M in revenue and up. From monthly close and compliance to board-ready reporting and long-term financial strategy — delivered by a senior team, structured as a fractional engagement.

Why 74 East

We only work with freight & logistics.

Most controller firms treat freight as just another vertical. We built our entire practice around it — asset-based carriers, 3PLs, brokerages, and dispatch agencies — which means we already know what your books should look like before we open them.

Freight-native expertise

Factoring reconciliation, TMS-to-ERP matching, load and lane margin analysis, multi-entity carrier structure and carrier settlement. You won't spend time explaining your business to us.

A dedicated team per engagement

Every client gets a named senior lead and a supporting analyst team. Not a solo contractor. A structured, accountable team with defined roles — junior analyst, senior controller, client lead.

Senior expertise, structured as a fraction

The calibre of oversight you'd get from a senior in-house controller — delivered as a fractional engagement, scaled to the scope your business actually needs. You pay for a defined function, not a full-time seat.

Process-first, not reactive

Every engagement runs on a defined cadence — daily transaction review, weekly operating reports, Day 10 monthly close, quarterly board package. Documented, repeatable, and auditable — so you always know where you stand.

What we do

Full-scope controller and advisory function, freight-specific.

From monthly close and compliance through board reporting and long-term financial strategy — we cover the entire controller function, so your leadership team doesn’t have to.

  • Full close execution targeting Day 10 of every month
  • P&L, Balance Sheet, and Cash Flow Statement delivered as a package
  • Variance analysis vs. prior month with written commentary
  • Documented close checklist — same process, every month
  • QB reconciliation: bank, credit card, factoring, and loans
  • Per-load and per-lane revenue, cost, and margin reporting
  • Customer and driver profitability breakdowns
  • Accessorial revenue capture and billing accuracy review
  • Weekly KPI dashboard: RPM, empty miles, fuel cost per mile
  • Load-level analysis surfacing the 20% of freight losing money

How we work

Structured from day one.

Every engagement follows a defined onboarding and delivery framework. No ambiguity about who does what, when.

01

Scope call

We scope your current state — systems, close history, entity structure — and confirm fit before any engagement.

02

Month 1: stabilise

We fix your core: QB cleanup, entity mapping, first clean close, and initial status tracking within 30 days.

03

Month 2: accelerate

We broaden scope to cash flow forecasting, additional entities or services, onboarded to full monthly cadence.

04

Ongoing: embedded

You have a named controller function. Monthly close, proactive advisory, and a team that knows your business.

Get in touch

Let’s talk about your finance function.

Every engagement starts with a scope call. We’ll review your current financial operations, tell you honestly whether we’re the right fit, and outline what the first 90 days look like for your business.

  • No commitment required
  • Response within one business day
  • Confidentiality guaranteed pre-engagement

Both parties reply to the same business day, usually within hours.